About the DateBooK


Launched in September 1994, The London & UK DatebooK has become a key diary for organisers of prestigious social events, with special focus on the charity sector. This publication is the only one of its kind in the UK and is designed specifically for and about special events and fundraising. It provides an ideal means of targeting the event organisers and the committees that run some of the biggest and best known special events in the UK.

The DatebooK is published three times a year; the Winter/Spring issue (February through May); the Summer issue (June through September); the Autumn/Winter issue (October through January).

Ever Wondered Why Pencils (and the DatebooK) are Always Yellow?

Pencils have been painted yellow ever since the late 19th Century, with good reason! During this era, the best graphite in the world came from China. American pencil makers wanted their customers to know that their pencils contained Chinese graphite, so they painted them yellow.

Chinese culture associated the colour yellow with royalty and respect. Thus American manufacturers chose the bright yellow to communicate this “regal” feeling and link with China. The rest, as they say, is history.

pencils

The legend of the yellow pencil inspired much more than just the pencils, however. It’s also the origin of the Datebook yellow.

The Datebook began as a reference for charities to check which dates were free from fundraising events.

We chose an eye-catching, bright colour to freshen up the publication – and because we were a ‘calendar of events’ bright yellow was the natural choice.
The hue was inspired by the bright yellow pencils people historically would have used to write appointments in their datebooks. In those days there were no iPads, laptops or mobile phones with diaries – everyone had a datebook, and everyone had a yellow pencil.

It is the only publication that has a listing of several hundred special events throughout the UK in every issue.

The current circulation includes special event managers and fundraisers in charities throughout the UK, heads of entertainment in corporations, companies that service the event business and individuals involved in voluntary efforts.

The DatebooK is published on 1st February, 1st June and 1st October.

It is the only publication that has a listing of several hundred special events throughout the UK in every issue.

The current circulation includes special event managers and fundraisers in charities throughout the UK, heads of entertainment in corporations, companies that service the event business and individuals involved in voluntary efforts.

The DatebooK is published on 1st February, 1st June and 1st October.