Bespoke brand activation celebrates the arrival of eve
Specially invited event professionals got much more than they were expecting last night (October 2) as they gathered at London’s OXO2 to celebrate the arrival of eve, a unique, full-service venue and events solution that promises to shake up the venue sector.
Event organisers, from in-house events teams to corporate event managers, can access eve’s expertise; everything from creative event management and production to innovative catering in addition to expert venue finding.
Guests were immersed in such skills, expertise and creativity last night, as CH&CO, the independent hospitality and catering specialist and creator of eve, hosted the exclusive event to formally launch the industry-leading new offer.
To mark the advent of eve and its state-of-the-art platform, which features cutting-edge tech, empathy mapping and artificial intelligence, CH&CO brought eve to life with a vivid brand activation. This showcased the brand’s fresh identity and demonstrated eve’s core capabilities and extensive expertise. Guests enjoyed a completely hand drawn pop-up restaurant and interacted with live illustrations, an Instagram-powered vending machine and a selfie-taking robot named eve.
“eve is much more than a venue finding agency. Supported by years of experience, it also has the know-how to provide clients with full-service support, including event management, catering and event production expertise,” explained Derick Martin, Managing Director of CH&CO Venues. “All of these expertise were experienced by guests at last night’s event, which included guests from Virgin Holidays, Stylist, Hunter Boots, TRO Group and Smyle.
To deliver the launch event, CH&CO collaborated with Full Circle, Create London Media, White Label Cocktails and Icebox.
Martin continued: “It was an absolute pleasure to work with all of our partners on this fantastic event. Full Circle delivered full event production and Create London supplied a social media vending machine. Guests engaged with the machine and won eve-branded gifts by sharing posts and stories to Instagram using the hashtag #GoAskEve. White Label Cocktails created specially mixed drinks served from branded bottles, Icebox provided the perfect display for our Nordic seafood bar and Selfibot was behind a selfie-taking machine called eve.”
CH&CO’s creative chef team were out in force at OXO2. They served guests an extensive menu designed to showcase the talent across the group. Dishes, cooked specially with local and seasonal produce, included beetroot meringue pie, Essex truffle pudding, pine and juniper cured sea trout and crispy panko pork belly katsu sando.
Becci Thomson, Head of Business Development at eve said: “The new website – goaskeve.com – amalgamates all of CH&CO’s extensive events and venue experience and puts it all in one place. Thanks to the latest technology, eve will make it easier for event organisers to research, book and manage all of their events.”
Thomson concluded: “The launch event was a great success. CH&CO would like to extend its thanks to all of our guests and our partners that spent the evening with us to celebrate eve. Last night was just a taster of great things to come and the entire team looks forward to working with events professionals to deliver memorable events.”
Say hello to eve at www.goaskeve.com