It hardly seems possible that we have been doing The DatebooK for 25 years. We’ve gone from small to large to medium size and covered “ever so much” in the world of special events. For this column, I thought it would be fun to go back to the beginning and see what some of my comments have been over the years.
In the first few issues I talked about The DatebooK, why we started the publication and what we hoped to achieve. I also noted our changes as we added different features. As we grew we also changed our front cover several times. It is interesting to see, as I look back, the wide range of yellows we tried until we finally found the one we all liked.
It was in 1995 that I started my own column and one of my first “Editor’s Note” was about “Telephone Manners”. At that time, the electronic world we live in today was in its infancy so the telephone was how a potential donor made their first contact with a charity. My one comments was, “This is more important than you think”. So True!
In another issue my column was entitled “Whose Event Is This”. My topic was being greeted when arriving at charity events. You need to make certain that your guests know exactly what your event is about the moment they arrive.
Other topics I discussed include auctions – how keep them from becoming boring – and how to successfully get people’s attention at the start of an evening. Why is there always at least one table that keeps on talking?
In the Summer of 2007 I talked about The DatebooK Ball, 10 years of great evenings which started first at The Savoy and later moved to The Dorchester. To this day there are still people who talk about that event.
For several issues I had a lively debate going on …. “Are we or are we not going to have a recession”. We know which side won that debate.
Later issues included topics such as “You cannot teach special events” – something I continue to discuss – “Are there too many shows and expos?” – several of which are not with us any more – and more recently a column on “Brexit and how it may or may not affect special events.” That is still a question that no one can answer.
So that brings us today. What will I write about in the future? Well those of you who know me well know that I always have something to say.
Mary Kay Eyerman