Celebrating 90 years of supporting young lives
The national youth charity Ambition has played an important role in the lives of hundreds of thousands of young people during its impressive 90 year history. The charity was established in 1925 to provide working class boys with “somewhere to go and something to do”, providing access to community clubs which offered sports and cultural activities as a way to learn new skills and make friends.
During the next fifty years the charity continued to evolve, establishing a thriving youth club network accessed by young people right across the UK. By the 1980’s the charity had attracted many well-known celebrity supporters including Mohammed Ali, Lenny Henry, Bruce Forsyth and Melvyn Bragg who regularly visited projects to meet young people, youth workers and volunteers.
For many young people school and home is not always an easy place to be. Widespread youth unemployment, school pressure and a social media obsessed world mean young people today face significant challenges compared to generations before them.
Yet over the course of 90 years Ambition’s belief in young people has not wavered, despite a changing political environment which has seen funding for youth services drastically cut. In fact, the charity has seen a demand for its services grow, currently reaching half a million young people and 3,000 youth clubs and community projects in the UK.
Enterprise and employability, leadership, creative arts and sports programmes are used to enable young people to re-engage with learning, develop essential employability skills and improve their health and wellbeing.
Leah, 14, from Sunderland commented:
“I loved Enterprising Ambition – it was so much fun and I really feel like I have learnt a lot about enterprise and how the skills that we developed can help me in the future. It has really made me think that I can achieve whatever I put my mind to.”
Ambition’s future looks set to be one of growth, development and achievement. Their 90th anniversary plans are aptly ambitious. The charity has set up a new grants programme, Ambition Giving, for clubs, projects and young people, plus the Duke of Gloucester’s Volunteer Award, which recognises the efforts of the 13,500 volunteers within Ambition’s network.
They are also running a social media fundraising campaign called #Signthebat attracting new celebrity supporters, including Arsene Wenger, Russell Brand and Damon Albarn.
The highlight of the year will be Ambition’s inaugural Gala dinner in the stunning setting of The Orangery at Kensington Palace. The dinner will take place on 7 July 2015 in the presence of Ambition’s Royal President and Patron, Paul Elliott CBE, MBE. The exclusive event will celebrate Ambition’s heritage and showcase their work, whilst raising vital funds as they look ahead to their centenary.
For further information please visit:
www.ambition90.org, call: 020 7793 0787 or e-mail: [email protected]