The Future is Bright
With climate change, sustainability and being plastic free high on everyone’s agenda, planners are wanting ideas that break the mould and have high impact, whilst having green credentials. Ice pioneers Icebox are always devising new ways to make an impact on events and campaign briefs without destroying the planet, or indeed people. Responsible drinking is also what 2020 is all about as new laws have come in with the Drinkaware responsible drinking campaign, and Icebox has a number of ways to set great events apart from the norm.
Here are a few ideas organisers can try this year to make their events really stand out:
Ice art – the trend of high impact temporary sculptures is in full flow. Fully recyclable and sustainable ice sculptures deliver a powerful message that carries on through images and social media long after the ice has melted. Last year, Icebox’s sculptures hit the headlines and social media all over the world with various clever ideas. 3D logos made into any size are also popular for corporate events or how about live ice carving for entertainment? The best thing about these? Not having to waste resource or store the sculpture after the event.
Botanical luges – the trend for interesting ways not to consume alcohol shows no signs of abating. Icebox has re-designed the luge to now contain several channels some filled with herbal filters to create subtle enhancements to your perfectly chilled libation. Choose any idea and the creative carvers will make it work for your event.
Logo cubes – a big story right now and a cool way to brand your event or share your message. The MD will love it!
Moon balls – these were originally introduced to the UK by Icebox and melt very slowly keeping drinks perfectly chilled without diminishing the concentration. These are perfect for whisky/rum or any spirit needing a rock and add a touch of haute couture to your libation.
Bar blocks – these look amazing on bars, carefully using an ice pick to break up the ice brings theatre to the bar and an array of different shapes for everyone’s drinks.
Bespoke cubes – crystal clear and larger than regular ice cubes for serving with whisky or other spirits. These melt slowly preserving the authenticity of the drink keeping it cooler for longer.
Flower cubes – choose edible flowers to be perfectly frozen in clear ice. These are a wonderful addition to a Gin Bar or for giving mocktails and soft drinks a glamorous feel. Perfect for those avoiding alcohol while allowing them to enjoy a special drink so they don’t feel left out.
Fruit cubes – choose fruit or fresh herbs to enhance your cocktails or make your water glasses more inspiring. These are perfect for encouraging people to stay hydrated.
Flavoured cubes – these are great for slowly releasing flavours into water allowing a new experience every time a sip is taken, it’s a brand-new way to enjoy water!
Cuboids – precision cut clear ice ‘sticks,’ they just look uber cool.
Amy Edsell, Sales & Marketing Director, Icebox
Tel: 020 7498 0800. E-mail: [email protected]